Senior Product Designer
Building intuitive digital experiences that drive business value
Work
Some selected projects
Card management UX revamp
Redesigning the Cards experience to ensure a scalable solution that meets both bank requirements and user needs
Backbase • 2024 • Web
Get a new physical or virtual card
Designing a seamless flow for users to get new physical or virtual cards through their digital banking apps
Backbase • 2023 • Mobile & Web
Dashboard for personal financial insights
Consolidating various features into a unified experience to help users take control of their personal finances
Backbase • 2022/23 • Web
Blog
I also like to write about design
UX writing: an effective ‘Cancel’ dialog confirmation on Web
Providing more clarity and guidance on how to design effective ‘Cancel’ confirmation dialogs on Web apps through specific examples
A complete guide to build a fluid typography system in Elementor
Step-by-step instructions to build a typography system using Global Fonts and CSS clamp
How Athletic Greens designed a great subscription management experience
An example for customer-centric online subscription businesses
Skool.com UX Audit
A practical analysis to boost conversions and usability on their homepage
4 ideas that improved customer experience at cdbaby.com in the early 2000's
Or the little things that made all the difference
Testimonials
What people I’ve worked with say about me
“He consistently considers the how’s and why’s of his work, ensuring that the designs are not only visually appealing but also feasible to implement. This dedication (…) showcases his commitment to achieving the best possible outcomes.”
– Ivan, Sr. Frontend Engineer (Backbase)
“…made a concerted effort to tackle design problems that have a broader product impact. He has also consistently worked with me (…) to drive said design problems forward in a way that ensures we are asking the right questions, collaborating with the right individuals and taking the right solution forward.”
– Clare, Lead Designer (Backbase)
“…very good at working together. He’s a very good listener and communicates brilliantly with developers. (…) Consequence is that we move faster, have less blockers during development and we can achieve our delivery of features.”
– Amit, Product Manager (Backbase)
“João is willing to improve the design team way of working. (…) he often takes the initiative to align on patterns that have not been agreed on already. As a result, within the design team, we have more consistent patterns and a unified user experience across the different journeys.”
– Flora, Product Designer (ex-Backbase)
Contact
Get in touch through the contact form below or email me at joaopegb@gmail.com. I’m open to any inquiries and quick to reply.
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